That is what ShoeScience founder thinks when the idea of Shoescience begun. Everyone was selling the same old wooden shoetrees from hundred years ago or the plastic one which is doesn’t really work. This unsatisfaction calls for actions. Since then Shoescience begin to take shape and growing from sketch and notes on paper to 3D CAD models with numerous iteration, and dozens prototype. We test and try various materials, colors, new shapes, and mechanism to deliver a shoetree that is attractive and working.